The song was first announced as part of "#CountdownToExpectations" held on Kiyoko's social media profiles on March 22, 2018 and was among the last songs to be announced.
Lyrically, this song is about the same girl that also inspired "Curious" and "What I Need". Thus linking the three tracks together.
However, the songs lean more towards Curious and follows the same structure of a girl not admitting the feelings she has for Hayley and not embracing her sexual identity by being with a man she does not love according to Kiyoko. The girl doesn’t leave the other relationship to be with Hayley and is only playing games with her. Hayley tells that he won’t love her like she does.
Similar to its related other songs it appeals to the same question of why the girl does not accept her feelings and rather hides than to be with Hayley.
- "As a songwriter, it’s easy to feel an emotion and then write a song about that emotion. But for me personally, it’s very difficult to go through an exact experience and then autobiographically write exactly what happened from beginning to end. That was the one song I was able to accomplish that, where it was like, ‘I left a mark on your neck.’ Like literally from the beginning to end, every single word in that song is exactly what happened to me. It’s such a fun song for me, because I get to sing it and yell it from the top of my lungs, where I’m like, ‘This is what you did to me, and this is how I felt, and he’ll never love you like I do.’ It feels like an anthem to my life that I’ve been trying to write for years, where it’s just like, ‘Come on! Wake up! You like girls! Wake up and smell the coffee!’ It’s been a song that’s been on the tip of my tongue and I haven’t been able to just put into words."
- - Hayley Kiyoko in an interview with GQ
- This is Kiyoko's only song to feature an abbreviation within its title.
|March 30, 2018 • 48:37 • Atlantic • Empire|
|Released||Curious • Expectations (Overture) • Feelings • He'll Never Love You (HNLY) • Let It Be • Mercy/Gatekeeper • Molecules • Palm Dreams • Sleepover • Under the Blue/Take Me In • Wanna Be Missed • What I Need • xx|
|Unreleased||Blame Joy • Curious (Acoustic)|
|Hayley Kiyoko • Kehlani|